Polar Pro is a leading camera accessory company from California, US.

They are a group of adventure-seeking photographers and videographers in search of capturing perfection. They have a passion to explore, a passion to travel, a passion to capture it all. As content creators, they are obsessive over their image quality. As innovators, they develop products fuelling that obsession.

The solution

When Polar Pro and Bryan Francisco approached AP x 90 Media, they were in the middle of launching a new product - The Defender. Understanding that launching a new product can be a daunting task, Polar Pro wanted to be sure to partner with content creators who understood their goals.

Cinematic Showcase

AP x 90 Media worked closely with Polar Pro and Bryan Francisco on their product launch and were able to help them create the best visuals to showcase the product's versatility. We were able to capture the true essence of the product by shooting it out in a real world setting in a harsh environment. Working directly with Bryan Francisco, we were able to produce a cinematic review video and photographs that could best honour the unique ways in which their product can be used.